Privacy Policy

At ActiveEdge Sports Technologies, we are committed to protecting your privacy and ensuring the security of your personal data when you use our online platform and services.

Information We Collect

We collect personal information to provide and improve our sports analytics software, wearable devices, custom equipment, and training solutions. Types of data collected include:

• Contact details such as name, address, phone number, and email address
• User credentials and account information
• Data generated from wearable performance trackers and analytics software
• Payment and billing information
• Usage and interaction data from our platforms

How We Use Your Information

Your data enables us to:

• Provide, operate, and maintain our services and equipment
• Improve product functionality and develop new solutions
• Personalize athlete training experiences and performance insights
• Process transactions and communicate important updates
• Comply with legal obligations and resolve disputes

Legal Basis for Processing

We process your personal data based on your consent, the necessity to perform contracts, legitimate interests related to service improvement, and compliance with legal requirements in accordance with GDPR.

Data Sharing and Disclosure

We do not sell personal data. We may share data with trusted third parties only to:

• Support service provision and technology maintenance
• Facilitate payment processing
• Comply with applicable laws or lawful requests

Data Retention

Personal data is retained only as long as necessary to fulfill the purposes outlined above or comply with legal obligations. We regularly review and securely delete or anonymize data no longer required.

Your Rights

Under GDPR and applicable laws, you have rights regarding your personal data including:

• The right to access and receive a copy of your data
• The right to rectify inaccurate or incomplete data
• The right to request deletion of your data where applicable
• The right to restrict or object to processing under certain circumstances
• The right to data portability

Security Measures

We implement appropriate technical and organizational measures to safeguard your information against unauthorized access, alteration, or loss.

Cookies and Tracking

Our site uses cookies and similar technologies to enhance user experience and analyze site performance. You can manage preferences through your browser settings.

International Data Transfers

Where data is transferred outside Australia or the European Economic Area, we ensure it is protected with appropriate safeguards as required by law.

Contact Us

For questions about this privacy policy or to exercise your data rights, please contact us at:

This privacy policy reflects our commitment to comply with data protection laws including GDPR and local Australian privacy regulations.